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An Coppens, Chief Game Changer at Gamfication Nation Ltd (UK)

Designing for inclusion in employee engagement

In this talk An will talk about the subtle differences on the gender and age spectrum, how they are reflected in gamification and how this plays out in the workplace with various generations working together. She will share her top tips on creating inclusion by design and facilitating multi role playing.

An Coppens is the Chief Game Changer at Gamification Nation Ltd, which offers gamification design solutions and an online gamification community. The company is based in London and serving clients worldwide from well-known brands to smaller product focused SME’s. Her solutions are designed to encourage winning behaviours and improve business results in the areas of sales, marketing, HR, learning and productivity. In February 2016 she was recognized at the World HRD congress in Mumbai as a HR tech visionary and in March 2017 she was listed in the e-learning top at gold standard globally.

Projects she has worked on included reviewing onboarding of sales staff and their recognition, assisting managers with getting ready for new hires, website gamification, gamification of an in-house learning curriculum, membership site gamification, etc. Increasing engagement is always our key focus.

Clients include Adidas, British American Tobacco, Thomson Reuters, Qinetiq, RB, Cenlive, EIT digital, EIT Climat-KIC, Active Management, 5app, etc.

Gamification Nation ( publishes a monthly digital innovation magazine Technologies Update for HR & L&D professionals, translating geek speak into normal people’s terms.