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5 Gamification basics

In this article series called "5 times 5", we will explore some basics around gamification, nudging & behavioural design.

 

1. How do i explain gamification?
Gamification is merely about applying psychology and mechanics from games in a non-gaming context.

2. What is game mechanics?
Example of game-mechanics are levels, points, badges and leaderboards. When adding badges for beating personal records in a running app, gathering points for saving money in a financial app or making people level up when completing several tasks in a learning application it is gamification.

3. Why should I use it?
Gamification is often used to encourage a certain behavior with instant, positive feedback. It can also be used to highlight and develop skills needed to succeed in a specific area. In essence, it is about improving results in different areas.

4. How do I succeed with a gamification project?
Good gamification is often created when you manage to combine human core drives that address the inherent motivation of the user with an effective use of the right triggers. If there is no motivation at all to start with, the gamification attempt will probably fail as well. The same if the user doesn’t have the right level of knowledge or ability to take on the challenge.

5. Is there any science to explain gamification?
One example is the behavior scientist B.J Foggs that used the formula B-mat, which means Behavior = Motivation + Ability + Trigger to explain what makes us motivated to change behavior. That is something easily applied to a gamification experience.

 

 


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