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Jonas Bygdeson, Founder of My Dream Now and CEO of social enterprise Creador AB

Can gamification create inclusion on the job market?

My Dream Mow is developing an app for youth to get contacts at workplaces to understand different jobs and how to get them. Using gamification we will motivate teenagers to get out of their comfort zone and connect with role models at work who can motivate them to study.

Since 2011 employees from partner-companies volunteer to inspire and motivate teenagers to find and realize their dreams. We work primarily with students from socio-economically disadvantaged areas and are funded by partner companies like Tieto, Scandic, Fujitsu, MTR, Canon, KPMG, Skanska, Samsung etc.


Jonas has a background as Sales and Business Development Manager at Contento and AcadeMedia Learning Consulting and is the founder of eMarket Services at the Swedish Trade Council (now called Business Sweden). He is known as an international expert on B2B e-markets with speaking engagements at major conferences in Paris, Madrid, Riyadh, Taipei. He initiated and managed the First European Conference on eMarkets in May –00 and has managed and led training programs on e-business and e-markets for consultants within the Swedish Trade Council in London, Berlin and Beijing.

GamifyUs is organized by Stockholmsmässan that complies with the General Data Protection Regulation and is responsible for their personal data processing in accordance with Stockholmsmässan's data protection policy »