Oskar Henrikson Psykologifabriken Why is the organisation not as rewarding as video games? Why is there so rarely instructions in games and so often in the workplace? What can Super Mario, Zelda and Grand Theft Auto teach us about creating habits? The psychologist Oskar Henrikson, founder and CEO of Psykologifabriken and creator of the psychological gym Habitud, knows everything about the science of habit creation, but are those theories useful? He applied them and went for a swim outdoors everyday for a year. Oskar is an appreciated speaker and newly published author of the book Ensam eller stark - åtta principer för framgångsrika team. Oskar has worked with companies like TUI, SISAB and Pulsen to create lasting behavioural change by making it fun and rewarding.