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Yu-Kai Chou

Keynote speaker, Yu-kai Chou

Actionable gamification & behavioral design

Yu-kai Chou has been voted the world’s no 1 Keynote Speaker on Gamification and Behavioral Design several years in a row. He is one of the earliest pioneers in Gamification, starting his work in the industry in 2003, and has companies and organisations such as Google, Tesla, Stanford University, LEGO, Boston Consulting Group, Huawei and many more on his client list. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards that enables companies and leaders to take their understanding of gamification to the next level. He is currently President of The Octalysis Group and the Founder of Octalysis Prime. His work has been featured in Forbes, The Wall Street Journal, Business Insider,The World Journal, PBS, NBC, and many more.


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