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Zac Fitz-Walter, Gamification Geek

Gamification Geek

Dr. Zac Fitz-Walter believes that games can change the world. He takes the most popular games and unpacks them, looking at how they effectively align with motivational science and research. He uses gamification design techniques and principles to help make tasks more engaging and motivating.

Zac earned a PhD in designing effective gamification for mobile applications in 2015. Since then he's applied gamification to many different areas including training, education, health, wellbeing, business and HR.

Zac is an established presenter, speaking at conferences and companies around the world. He has lectured a range of university subjects over the last decade, including gamification, computer game studies, app development and emerging technologies.

He created Gamification Geek, an online learning resource for those who want to know how to design effective gamification. He also consults and designs game-like systems for industry, government and research as part of the software company he co-founded, Eat More Pixels. 


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